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Course Outline and Reading List
| I. |
Introduction to price analysis.
Read Chapter 1 in Tomek and Robinson (T&R), pp. 1-6.
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| II. |
Foundations of price analysis: supply and demand theory.
A. Basic concepts of supply.
B. Basic concepts of demand.
C. Elasticities of supply and demand.
D. Price determination under perfect competition.
E. Supply and demand for agricultural commodities.
F. Length of run.
Read Chapter 2, (T&R) pp. 9-29 and Chapter 3 (T&R),
pp. 30-39, 55-56, and Chapter 4 (T&R), pp. 58-82.
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| III. |
Theory of price determination.
A. Under perfect competition.
B. Under imperfect competition.
C. Price discrimination.
Read Chapter 5 in T&R
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| IV. |
Empirical price analysis.
A. Overview of empirical price analysis.
B. Supply shifters and how to measure them.
C. Demand shifters and how to measure them.
D. Deflating price, income, and other money measures.
E. Price Indexes.
F. Econometric estimation of supply and demand.
G. Using econometric results to simulate various policy and
business scenarios.
F. Price forecasting: an example.
Read Chapter 14 in T&R
Schmit, Todd M. and Harry M. Kaiser. "The Impact of Dietary
Cholesterol Concerns on Consumer Demand for Eggs." in Effects
of Health Information on the Demand for Food--EU and US Experiences.
Wen Chern and Kyrre Rickertsen (editors). CAB International
Publishing, 2003.
Kinoshita, Junko, Nobuhiro Suzuki, Tamotsu Kawamura, Yasuhito
Watanabe, and Harry M. Kaiser. "Estimating Own and Cross
Brand Price Elasticities, and Price-Cost Margin Ratios Using
Store-Level Daily Scanner Data." Agribusiness: An International
Journal. 17(2001):515-25.
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| V. |
Demand expansion programs and their impacts on prices.
Examples of advertisements will also be shown in class.
A. Overview of demand expansion programs.
B. Economics of demand expansion programs.
C. Studies of demand expansion impacts on prices and consumption.
Read:
Vande Kamp, Philip R. and Harry M. Kaiser. "Optimal Temporal
Policies in Fluid Milk Advertising." American Journal of
Agricultural Economics. 82(2000):274-86.
Kaiser, Harry M., Donald J. Liu, and Ted Consignado. "An
Economic Analysis of California Raisin Export Promotion."
Agribusiness: An International Journal. 19(2003):189-202.
Messer, Kent, Harry M. Kaiser, William Schulze. "Status
Quo Bias and Voluntary Contributions: Can Lab Experiments Parallel
Real World Outcomes for Generic Advertising?" NICPRE Research
Bulletin 04-03, National Institute for Commodity Promotion Research
and Evaluation, Department of Applied Economics and Management,
Cornell University, February 2004
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| VI. |
Marketing margins.
A. Theory and explanation.
B. Graphical presentation of two markets: farm and retail markets.
C. Impact of changes in marketing margins.
D. Differences in elasticities between market levels.
E. Total elasticity.
F. Price transmission.
Read Chapter 3 in T&R, pp. 45-55 and Chapter 6 in T&R.
Kinnucan, Henry W. and Olan D. Forker. "Asymmetry
in Farm-Retail Price Transmission for Major Dairy Products"
American Journal of Agricultural Economics. 69(1987):285-92.
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| VII. |
Temporal price analysis.
A. Explanation for differences in price over time.
B. Normal seasonal price pattern.
C. Annual and seasonal price variations and price trends.
D. The cobweb model.
E. Empirical studies.
Read Chapter 9 in T&R
Waugh, Frederick V. "Cobweb Models"
Journal of Farm Economics. 46(1964):732-50.
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| VIII. |
Spatial price analysis.
A. Market boundaries.
B. Spatial equilibrium models.
C. International trade models.
Read Chapter 8 in T&R
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| IX. |
Government price policy.
A. Historical and political background on government price
intervention.
B. Economic framework to study impacts of government intervention.
Read Chapter 11 in T&R
Kaiser, Harry M. "An Analysis
of Alternatives to the Dairy Price Support Program" Agricultural
and Resource Economics Review. 23(1994):158-70.
Suzuki, Nobuhiro, Harry M. Kaiser, John E. Lenz, and Olan
D. Forker. "An Imperfect Competition
Model of U.S. Dairy Policy Deregulation" Agricultural
and Resource Economics Review. 23(1994):84-93.
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| X. |
Futures and Options Markets.
Read Chapters 12 and 13 in T&R, pp. 215-262
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| XI. |
Additional empirical studies in price analysis.
Details to be announced.
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