Miguel Gomez

Assistant Professor

Areas of Expertise

Food and Horticultural Marketing, Applied Industrial Organization, Food Distribution Channels
Affiliated with the Latin American Studies Program

246 Warren Hall
Ph: 255-8159
E-mail: mig7@cornell.edu
Vita

Miguel I. Gómez is Assistant Professor in the Department of Applied Economics and Management, Cornell University. He holds a BS in Industrial Engineering from Universidad de Los Andes (Bogotá) and a PhD in Agricultural and Consumer Economics from the University of Illinois. Prior to joining Cornell, he was faculty member at the University of Illinois and research associate at Cornell.

The objective of his research and extension program is to enhance market opportunities for horticultural products, benefiting producers, food processors/distributors and consumers. Consequently, Miguel’s areas of expertise focus on marketing, price analysis and applied industrial organization. His current research focuses on the economics of locally produced specialty crops, contracts between food suppliers and supermarkets, customer satisfaction in food retailing, price analysis, and market power in food distribution channels. He is member of the Horticultural Business Management and Marketing Program (Hortmgt).

Miguel’s work has been published in such journals as the American Journal of Agricultural Economics, Journal of Managerial and Decision Economics, Review of Agricultural Economics, Journal of Marketing Research, Journal of Retailing, Journal of Agricultural and Applied Economics and Journal of Food Distribution Research, among others. He has academic and research experience in Latin America and Eastern Europe, and has served as consultant for various national and international, public and private organizations.

Selected Publications

Simon, D.H., M.I. Gómez, E.W. McLaughlin, and D.R. Wittink. “Employee Attitudes, Customer Satisfaction, and Sales Performance: Assessing the Linkages in US Grocery Stores” In press, Journal of Managerial and Decision Economics.

Gómez, M.I, V.R. Rao and E.W. McLaughlin. 2007. “Depth and Allocation of Trade Promotions: Evidence from the US Supermarket Industry.” Journal of Marketing Research, Vol. 44 Issue 3, p. 410-424.

Gupta, S., E.W. McLaughlin and M.I. Gómez. 2007. “Guest Satisfaction and Restaurant Performance,” Cornell Hotel and Restaurant Administration Quarterly, Vol. 48, No. 3, 284-298.

Gómez, M.I., M.L. Maratou D.R. Just. 2007. “Market Power and Off-Invoice Trade Promotions in the US Food Industry: An Empirical Investigation.” Review of Agricultural Economics 29(1): 119-140.

Huang, H., G.Y. Miller, B. Sherrick, and M. I. Gómez. 2006. “Factors Affecting Illinois Farmland Values.” American Journal of Agricultural Economics 88(2) (May 2006): 458–470.

Gómez, M.I., McLaughlin, E.W. and Wittink, D.R. 2004 “Customer Satisfaction and Retail Sales Performance: An Empirical Investigation,” Journal of Retailing, 80(4): 265-278.

Park, K. and M.I. Gómez. 2004. “Predicting Coupon Use from Demographic and Behavioral Characteristics,” Journal of Food Distribution Research, 35(1): 162-168.

Gómez, M.I., M.P. Cabal, and J.A. Torres. 2002 “Private Initiatives on Food Safety: The Case of the Colombian Poultry Industry.” Journal of Food Control, 13 (June): 83-86.

Unnevehr, L.J., G.Y. Miller, and M.I. Gómez. 1999. “Ensuring Food Safety and Quality in Farm Level Production: Emerging Lessons from the Pork Industry.” American Journal of Agricultural Economics, 81 (5): 1096-1101.

Jensen, H.H., L.J. Unnevehr, and M.I. Gómez. 1998. “Cost of Improving Food Safety in the Meat Sector.” Journal of Agriculture and Applied Economics, 30 (1): 83-94.

Unnevehr, L.J., M.I. Gómez, and P. Garcia. 1998. “The Incidence of Producer Welfare Losses from Food Safety Regulation in the Meat Industry”, Review of Agricultural Economics, 20 (1): 186-201.

Garcia, R.J., D. Miljkovic, and M.I. Gómez. 1998. “Import Prices and Hard Currency Constraints in Eastern Europe: Implications for Coarse Grain Imports and Production of Meat” Journal of Agriculture and Applied Economics, 30 (1): 201-215.

Selected Honors & Awards

Best Paper Award 2007, Cornell Hospitality Quarterly.

Advisor to the group the developed The Taco Shell awarded the first prize in the SoyLutions contest, 2001.

Distinguished PhD Dissertation award, 1999, University of Illinois.

Education

PhD, University of Illinois, 1999
MS, University of Illinois, 1995
BS, Universidad de Los Andes (Bogotá), 1990

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