Gerard (Rod) Hawkes

Senior Extension Associate

Areas of Expertise

Food Retailing, Food Marketing, International Food Distribution

113 Warren Hall
Ph: 607.255.7939
E-mail: gfh3@cornell.edu

Rod Hawkes is a senior extension associate with the Food Industry Management Program (FIMP) whose responsibilities include executive education and applied research.

In addition to the annual Food Executive Program, Rod teaches in a variety of open-enrollment and company-specific executive development programs each year. Food industry assignments have taken him to over 20 countries on 5 continents. Recent activities have included programs in Colombia, Lithuania, The Netherlands, and India.

For two years Rod was the marketing lecturer/group leader for the college’s interdisciplinary faculty team for the two-course sequence on Agriculture in Developing Nations (INTAG 402 & 602) offered through Cornell's International Agriculture Program.

Teaching

AEM 4430: Food Industry Strategy

Selected Publications

Hawkes, Gerard F. 2003. Customer Relationship Marketing (CRM) in the U.S. Supermarket Industry: Current Status and Prospects. AEM Extension Bulletin EB 2003-02.

Rao, V. R., E. W. McLaughlin, and G. F. Hawkes. 1995. Supermarket buyer evaluations of hypothetical new products: An empirical analysis. Agribusiness: An International Journal 11(1):21-33.

McLaughlin, E.W., and G. F. Hawkes. 1994. Category management: Current status and future outlook. ARME Extension Bulletin 94-28.

Industry Outreach

• Director (and Associate Director), Food Industry Management Distance Education Program, 1995-2002
• Instructor and former director, International Food Executive Programs
• Instructor, Cornell Food Executive Program

Lecturer Positions

• University of the South Pacific, Western Samoa, 1990-91
• University of Agriculture at Nitra, Institute for Economic Studies, Slovakia, 1995 and 1996
• Cornell University, AEM 342: Marketing Management, Spring 1998
• Cornell University, AEM 494: Negotiation, Fall 2001 (co-instructor)
• Cornell University, INTAG 402: Agriculture in Developing Nations I, Fall 2003 (co-instructor)
• Cornell University, INTAG 602: Agriculture in Developing Nations II, Spring 2003 and 2004

Selected Committee Activity

• Faculty representative, Search Committee, University Director of Procurement, 2005-2006

• Faculty representative, Workforce Planning Procurement Review Committee, Cornell University, 2003-2005
• Chair, Diversity Committee, College of Agriculture and Life Sciences, Cornell University, 2006-present
• Chair, Campus Store Advisory Committee, Cornell University Employee Assembly, 1998 to 2003

Education

M.B.A., Cornell University, 1988
B.S., Cornell University, 1979

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