 |
Edward McLaughlinRobert G. Tobin Professor of Marketing Areas of ExpertiseMarketing, Food Retailing, International Marketing
|
Edward McLaughlin is the Robert G. Tobin Professor of Marketing, director of the Undergraduate Business Program, and director of the Food Industry Management Program at Cornell University. He teaches and conducts research in the areas of marketing, food retailing, and international marketing.
Prof. McLaughlin has received numerous teaching awards, including the SUNY Chancellor's Award for Excellence in Teaching and the Outstanding Professor Award from the College of Agriculture and Life Sciences at Cornell University. He is also the director of the Cornell Food Executive Program, widely regarded as the premier executive training program in the food industry. Professor McLaughlin's international experience includes work with the U.S. State Department, the United Nations, and the World Bank.
Teaching
AEM 2400: Marketing
Selected Publications
Simon, D.H., M.I. Gómez, E.W. McLaughlin, and D.R. Wittink. “Employee Attitudes, Customer Satisfaction, and Sales Performance: Assessing the Linkages in US Grocery Stores” In press, Journal of Managerial and Decision Economics.
Gómez, M.I, V.R. Rao and E.W. McLaughlin. 2007. “Depth and Allocation of Trade Promotions: Evidence from the US Supermarket Industry.” Journal of Marketing Research, Vol. 44 Issue 3, p. 410-
424.
Gupta, S., E.W. McLaughlin and M.I. Gómez. 2007. “Guest Satisfaction and Restaurant Performance,” Cornell Hotel and Restaurant Administration Quarterly, Vol. 48, No. 3, 284-298.
McLaughlin, E. W. 2004. The dynamics of fresh fruit and vegetable pricing in the supermarket channel. Preventive Medicine, vol. 39S2: 81-87.
Gomez, M. I., Rao, V. R., McLaughlin, E. W. 2004. Depth and allocation of trade promotions: Evidence from the US supermarket industry. Proceedings from the European Association of Agricultural Economists, Paris, France, May.
Gomez, Miguel, Edward W. McLaughlin, and Dick R. Wittink. Forthcoming. Customer satisfaction and retail sales performance: An empirical investigation. Journal of Retailing.
Perosio, Debra J., Edward W. McLaughlin, and Sandra Cuellar. 2003. A menu of opportunity: Produce in the foodservice industry. Newark, DE: Produce Marketing Association.
Sirohi, Niren, Edward W. McLaughlin, and Dick R. Wittink. 1998. A model of consumer perceptions and store loyalty intentions for a supermarket retailer. Journal of Retailing 74(2): 223-45.
Park, J. L., and E. W. McLaughlin. 1998. New developments in grocery manufacturer and distributor marketing programs: A survey of U.S. wholesalers and retailers. Journal of Food Distribution Research 29:15-23.
McLaughlin, Edward W., Debra J. Perosio, and John L. Park. 1998. Retail logistics and merchandising in the USA: Current status and requirements in the Year 2000. International Journal of Retail and Distribution Management 26(2):97-105.
McLaughlin, Edward W., and Vithala R. Rao. 1991. Decision criteria for new product acceptance and success: The role of the trade buyer. Westport, CT: Greenwood Publishing.
Industry Outreach
• Director and instructor, Cornell Food Executive Program
• Director and instructor, Retail Executive Program in Europe
• Strategic marketing consultant, Royal Dutch Ahold and The Albert Heijn Supermarket Company, The Netherlands
Achievements and Awards
• Stephen Weiss Presidential Award for Distinguished Teaching 2007
• SUNY Chancellor's Award for Excellence in Teaching, 1998
• Presidential Award for Excellence in Research Communication (with John Park), Food Distribution Research Society, 1998
• AAEA Distinguished Undergraduate Teaching Award, 1993
• Professor of Merit–Outstanding Professor, College of Agriculture and Life Sciences, 1988
Visiting Professorships
Nijenrode University, The Netherlands School of Business
Nitra Economic Institute, Slovakia
Education
Ph.D., Michigan State University, 1983
M.S., University of Vermont, 1977
B.S., St. Lawrence University, 1970
© 2007 Cornell
University