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Bradley RickardAssistant Professor Areas of ExpertiseHorticultural Marketing, Food Policy
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Brad Rickard joined the Cornell faculty in 2008. His research and extension programs examine economic issues facing horticultural markets in New York and elsewhere. Professor Rickard’s work has focused on understanding the economic implications of nutrition and health information, food safety measures, and trade liberalization for stakeholders in specialty crop markets.
Current research projects include an investigation of the driving forces in the global market for cool climate wines, an assessment of the European Union’s Single Farm Payment for horticultural markets, an analysis of phytosanitary barriers applied to fresh fruit products, an examination of consumers’ willingness to pay for locally produced fruit and vegetables, and an evaluation of the impact of public research and development expenditures for specialty crops.
An overview of economic research being performed on horticultural markets by faculty members in Cornell’s Department of Applied Economics and Management can be found on the Horticultural Business Management and Marketing Program’s website
Selected Publications
Rickard, Bradley J., and Jana L. Gonsalves. 2008. How would compliance with dietary recommendations affect revenues for agricultural producers? Food Policy 33(5): 422-433.
Stuller, Zachary J., and Bradley J. Rickard. 2008. Traceability adoption by specialty crop producers in California. Journal of Agribusiness 26(1): 14-27.
Rickard, Bradley J., and Daniel A. Sumner. 2008. Domestic support and border measures for processed horticultural products. American Journal of Agricultural Economics 90(1): 55-68.
Rickard, Bradley, and Christine St. Pierre. 2008. Examining the drivers of production and trade for selected agricultural commodities. Commissioned Paper prepared for the International Food & Agricultural Trade Policy Council.
Rickard, Bradley J., and Daniel A. Sumner. 2006. EU support reductions would benefit California tomato growers and processors. California Agriculture 60(4): 207-210.
Education
Ph.D., University of California, Davis, 2003
M.Sc., University of Guelph, 1998
B.Comm., University of Guelph, 1996
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