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Outreach
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2008 Cornell Strategic Marketing ConferenceOctober 27-29, 2008 Conference: Tuesday & Wednesday, Oct. 28th & 29th Pre-Conference Workshop: Monday, Oct. 27th PDF files Conference Information At this year’s conference (Oct. 28-29) important information from key experts, producers, and industry leaders on product safety standards, traceability, and audit procedures will be provided, along with presentations on innovative marketing models and effective merchandising techniques that highlight consumer needs for safe, quality, and sustainable products. Multiple commodity track sessions will focus on production responses and marketing opportunities for fruits and vegetables, meat products, and value-added dairy products; along with tools to help develop efficient and traceable transportation logistics. An advanced marketing workshop will also be offered for interested agribusiness firms on Oct. 27th. This condensed workshop will allow established small and medium food producers to expand their understanding of their personal strengths and weaknesses, learn innovative tools for generating and developing new business ideas, and develop the marketing skills needed to successfully position products in the marketplace. Techniques introduced will include those commonly used by large national food companies to identify new market opportunities, develop new product ideas, and market innovative products and services. You will learn how to adapt these techniques to build your own business. All members of the agricultural and food system community are encouraged to attend. Current agenda and registration materials are available at aem.cornell.edu/outreach/conferences/strategic_marketing.htm. Additional information on the Program Work Team is available at marketingpwt.aem.cornell.edu. Conference Sponsors Conference Location and Travel Information Directions available at: www.thevillaborghese.com/directions.htm. The pre-conference workshop begins at 10am. on October 27th, with registration starting at 9am. The workshop will conclude at 5pm. Please see the workshop program for more detailed information. The main conference begins at 9 a.m. on October 28th, with registration and a continental breakfast starting at 8 a.m. The conference will conclude at noon on October 29th. Please see the conference agenda for more detailed information. Registration Information Forms available here. For further conference information or to obtain a registration form contact Vicki Parker at 607-254-6761 or vrp5@cornell.edu. Please print out and complete the registration form and mail or fax (607-255-9984) with your check payable to Cornell University. Dinner Event at the Culinary Institute of America • Appetizer: Arugula Salad with Toasted Walnuts and Pear Vinaigrette Pan-Seared Salmon with Edamame Soybeans, Shitake Mushrooms and Orange Soy Glaze Grilled Marinated Chicken Breast with Savory Apple Chutney and Red Pepper Coulie • Dessert (choose one): Apple Crisp with Vanilla Gelato with Caramel Sauce White Chocolate Cheesecake with Fresh fruit Salsa and Raspberry Coulis Be sure to note on the registration form any allergies or other dietary restrictions you may have. The Institute can make substitutions, but they request advance notification. Lodging Accommodations Best Western Inn & Conference Center Hilton Garden Inn Poughkeepsie/Fishkill Contact Information Todd Schmit, Assistant Professor Les Hulcoop, Extension Issues Leader © 2009 Cornell
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