Presentations and exercises designed
to provide an overview of food retailing to a
nonretailing audience.
Registration Information Cost
commensurate with program needs and participant
numbers. Contact Kris Park at 607-255-7215 or ksp3@cornell.edu
for more information and to schedule a date for
the workshop.
Audience Agricultural producers,
food system and marketing companies, economic
and business development professionals, Cooperative
Extension field staff.
Instructors Faculty and researchers
from Cornell University.
By Attending You Will • Examine
the evolution and future of food marketing channels—processing,
manufacturing, marketing, distribution, wholesaling,
and retailing
• Identify key consumer trends associated
with food retailing
• Learn about the drivers of retail strategies
• Learn about in-store operations—merchandising,
food safety, perishables, logistics
Teaching Format Participative
workshop with 3 to 4 hours of learning. Includes
presentations and exercises.
Contact Information
Food Industry Management Program
111 Warren Hall
Cornell University
Ithaca, NY 14853-7801
Business
Simulation Programs: Supermarket Operations and
Supply Chain Dynamics
Business
simulations are proven and
effective learning tools for
managers and executives. Immersion
in real world situations allows
participants to experience
first-hand the dynamics of
organizations and markets.
Moreover, time compression
and immediate feedback allow
participants to see and experience
the long-term results of their
strategies and actions. With
additional learning from teamwork
and the motivation and excitement
of competition, business simulations
are powerful learning experiences
that can be focused on several
areas of emphasis.
Registration Information Program
size ranges from 20 to 50 people. Program length
varies from 2 to 4 days. Cost
for a 2 1/2-day program, for
example, is $12,000 plus lodging,
meals, and travel expenses
for the 2 instructors.
Audience Primarily
focused on the grocery industry,
though applicable to managers
at most levels of industry
sectors involving distribution
and retailing of consumer
goods.
Instructors Bill Drake,
director of executive programs,
Food Industry Management Program;
Rod Hawkes, senior extension
associate, Food Industry Management
Program.
By Attending You Will| • Understand
the operational dynamics of retailing
• Appreciate the importance
of cash flow management
• Interpret financial
statements and the links between
income statement and balance
sheet
• Function as part of
a management team
• Experience camaraderie
and competition
• Comprehend the managerial
levers for overall supply
chain coordination
• Understand the importance
of information and communication
to supply chain efficiency
• Appreciate the critical
notion that structure causes
behavior in supply chains
Teaching Forma Interactive,
team-based simulations with
instructor-led discussions
interspersed.
Contact Information
Bill Drake
Director of Executive Programs
Food Industry Management Program
113 Warren Hall
Cornell University
Ithaca, NY 14853-7801
